Technology That Puts You in Control

Our platform integrates with your systems and gives you complete visibility into every delivery — from pickup to proof of delivery.

The Optima Platform

Built from the ground up for shippers and 3PLs who need more than a tracking number. The Optima platform is an API-first logistics engine that gives you real-time control over every delivery in your network.

Our real-time dashboard puts every shipment, driver, and delivery event at your fingertips. Create shipments, monitor routes, manage exceptions, and pull analytics — all from a single pane of glass. No more calling for updates. No more guessing where your packages are.

Real-Time Dashboard

Live shipment tracking and delivery status — all in one view.

API-First Architecture

RESTful APIs with webhooks, so your systems stay in sync automatically.

Built for Shippers & 3PLs

Multi-tenant architecture with role-based access, designed for complex logistics operations.

Optima platform dashboard showing real-time shipment tracking with status badges, stat cards, and paginated shipment table

Core Platform Features

Every tool you need to manage, track, and optimize your deliveries — built into one platform.

API Integration

RESTful API with comprehensive documentation. Create shipments, get rates, pull tracking events, and receive webhook callbacks. Connect in hours, not weeks.

Real-Time Package Tracking

Every status update — from pickup to doorstep — is captured and shared instantly. Share a branded tracking link so recipients have full visibility at every step of the delivery.

Photo Proof of Delivery

Every delivery includes a timestamped photo taken at the doorstep. Reduce disputes, increase customer confidence, and create an auditable delivery record.

Route Optimization

AI-powered routing that factors in traffic, delivery windows, vehicle capacity, and stop density. More deliveries per route, lower cost per package.

Customer Notifications

Automated SMS and email updates at every milestone — out for delivery, delivered. Reduce "where is my package?" calls by up to 80%.

Analytics & Reporting

Delivery performance dashboards with on-time rates, exception tracking, cost analysis, and trend data. Export to CSV or connect via API for custom reporting.

Integrates With Your Stack

Connect Optima to the platforms you already use. Our integrations go live in hours, not weeks — so you can start shipping smarter right away.

Custom API

EasyPost

Enveyo

Centiro

Innoship

Developer-Friendly API

Our RESTful API is designed for developers. Comprehensive documentation, sandbox environment, and dedicated engineering support.

// Create a new shipment
POST /api/shipment/
// Authorization: Bearer {api_key}

{
  "accountId": 1042,
  "clientShipmentId": null,
  "serviceLevelId": "NxtDay",
  "shipmentAddress": {
    "companyName": "Acme Supply Co.",
    "contactName": "John Doe",
    "email": "[email protected]",
    "notes": "Leave with receptionist.",
    "addressLine1": "123 Main St.",
    "addressLine2": "",
    "city": "Boston",
    "zip": "02101",
    "state": "MA",
    "phone": "617-555-0142",
    "country": "US"
  },
  "packages": [
    {
      "barcode": "OPT000420010",
      "actualWeight": 5,
      "length": 15,
      "width": 12,
      "height": 10,
      "declaredValue": 100
    }
  ]
}

// Response: 201 Created
{
  "shipmentId": "SHP-20260429-001042",
  "trackingNumber": "OPT000420010",
  "trackingUrl": "https://track.shipoptima.com/OPT000420010",
  "estimatedDelivery": "2026-04-30",
  "status": "label_created",
  "packages": [
    {
      "barcode": "OPT000420010",
      "labelUrl": "https://api.shipoptima.com/v1/labels/OPT000420010.pdf"
    }
  ]
}

What You Can Do

Create and manage shipments
Get real-time rates and transit times
Pull tracking events and POD images

Developer Experience

Sandbox environment for testing
Webhook callbacks for all events
Dedicated engineering support

Security & Reliability

Your data is protected by enterprise-grade security. Our platform is built for uptime, compliance, and peace of mind.

SOC 2 Type II

Independently audited security controls for data handling, access management, and operational processes. Compliance you can verify.

99.9% Uptime SLA

Redundant infrastructure with automated failover. Our platform stays online so your operations never skip a beat.

Encrypted Data

TLS 1.3 encryption in transit and AES-256 encryption at rest. Your shipment data and customer information are protected at every layer.

Role-Based Access

Granular permissions for every user. Admins, dispatchers, drivers, and clients each see only what they need — nothing more.

Ready to Integrate?

Get API access, explore our sandbox, or talk to our engineering team about a custom integration for your platform.